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Lightweight Gold Jewellery – A New Innovation

Wednesday, June 29, 2011
Jewellery is one of the most important aspects of Indian outfits. They reflect our fine craftsmanship and innovative spirit that have been our most notable years for times immemorial. Any outfit is not complete with some accessories matching with it. Gold is an asset and also adds to the glory to the beauty of a woman. Indian jewellery designs vary from being very traditional and heavy to the light-weight and trendy ones. They are great works that have attracted interests from various corners of the globe and are in demand throughout the year as opposed to seasonal demands. In keeping up with this international demands and tough competitors in the market, gold jewellery manufacturers look out for innovative ways to reach out to their customers.

In times, where the world is seeking sleeker and light-weight creations, the new age woman is also looking out for gold jewellery in the same sense. Nothing gets better than having light-weight jewellery in trendy designs and affordable costs. Jewelers these days are reaching out to women by designing trendy jewellery that go on with the western outfits as well as with Indian outfits. They are concentrating on the sole basis of making gold suitable for everyday use. Women prefer sturdy but lightweight designs that go well with most outfits. They can also be used for small get-togethers and parties to go with the outfits and exude the beauty of the whole wardrobe.

Another reason for creating lightweight jewellery is to complete with imitation gold jewellery which is gaining popularity. In the present scenario where gold is getting expensive day by day, vendors are inventing these light-weight designs to compete with the imitated ones. Funky gold plated jewellery fade after a short period of time and become unusable. Gold jewellery can be reused and exchanged for new designs at any point in time. They are also suitable for use by people who are allergic to anything other than the gold metal. Traditional designs are heavy and cannot be worn daily as opposed to the light-weight Kundan Jewelery designs that seem trickily heavy and go well with traditional outfits. Women mostly wearing western outfits don’t prefer traditional designs. In such situations, light-weight designs that are stylish are preferred.
Lightweight Gold jewellery has changed the perception that gold is meant only for traditional pr wedding jewels. It has transcended the imagination of its buyers and an accessory that adds a classy quotient to daily wear outfits. It comes with the guarantee of being made in real gold and that is its real worth.

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