Their first products included imported English steamer trunks, handbags as well as other leather goods. By the 1970s, with the advice of Patrizio Bertelli, they halted importing and selling English goods and focused on their own line of leather products, particularly luggage bags. Beginning with backpacks and totes, the initial sales were tough as a result of high prices along with a lack of advertising, nevertheless they became an example of their first enormous achievements, which set trends for many more successes to follow.
The initial backpacks and totes were made out of the black nylon used to cover the steamer trunks. These met military specifications, providing them with both a sleek look, but also made them very sturdy. In 1985, they produced their first traditional prada handbag. It was an overnight sensation amongst the wealthy and influential fashionistas. The fashionable lines and luxurious craftsmanship set the company for success as it defined lavish leather handbags of the wealthy and became the Prada signature. The theory for the purses was to present a feeling of anti-status or reverse snobbery because the logo has not been displayed prominently like other designer brands.
Instead, the design itself is the identifiable characteristic that attracts the attention. The whole line of merchandise became the essential line for the wealthy, yet hardworking women of society. Even though prada bags are sold at boutiques around the world, they are still manufactured in Italy.
Many items that gain the fame and reputation such as Prada often globalize their production to have more regional setups, as opposed to keeping their products in one country. Prada's approach is to keep the label honest keeping all manufacturing of their goods in Italy.
In 1992, they launched a line of products exclusively catering towards young celebrities, furthering their reach into the world of fashion.
Their products have been in some of the most visible positions in fashion and high-end leather goods shops around the globe. With ongoing growth, they preserved a standard of brand recognition without logo saturation in their products. Although the prada handbag had its modest beginnings, through considerable competition and high levels of quality design, they have grown to be one of the best-known fashion products you can get today. Used in many motion pictures as status symbols, liked by superstars and working women of wealth, they have acheived recognition without promoting their company logo, which others have only reached by using logo recognition. Being known for their quality, they still make their line of products in Italy, ensuring they have the respect of the world community by continuing to move the stylish and durable quality that others covet, one of the handful of manufacturers able to do so.
Authentic designer handbags are often out of many women's price range. However, if you've always wanted to own a Prada handbag, Fendi bags, or Gucci purses, consider searching for discount retailers online.
