Understanding fashion photography:
Fashion photography is best displayed in fashion magazines like Vanity Fair, Vogue and Allure. It is dedicated to displaying fashion trends in fabric and otherwise, on the beautiful fashion models. Fashion photography has its own aesthetic, celebrating fashion enhanced by exotic locations and themes. The earliest show of fashion photography on record is the portfolio of a noble woman, Virginia Oldoini, the Countess de Castiglione in 1856. The first fashion model was photographed by Adolphe Braun, making him the first fashion photographer! The development of halftone printing enabled fashion photography to add color and spark to magazines. The French magazines Les mode and La mode practique were the first to capitalize on fashion photography.
The fashion photography hot shots:
In fashion photography, special emphasis was initially on ‘staging’ the shots, in natural poses at natural environments. This procedure or practice was first adopted and developed by Baron Adolf de Meyer. Fashion magazines Vogue and Harper’s Bazaar were leaders in the field of fashion photography in the earlier half of the 20th century. The fashion photography industry bigwigs still salute and pay tribute to the contributions made by George Hoyningen Huene, Cecil Beaton and Edward Steichen and Yva. They literally transformed this photography genre into an art form that thrived in Europe. In the United States of America, the contributions to the world of fashion photography post World War II came from Martin Munkacsi, Richard Avedon and Irving Penn. In a way, these hot shots shaped the contemporary look of fashion photography.
The evolution of fashion photography:
Many of the earlier artists willingly abandoned their adopted forms, most of which were very rigid, for a more natural and independent style. It was in the year 1936 that fashion photographer Martin Munkacsi first photographed models in various poses at the beach. Fashion photography became very popular and became a dream for every young man who loved the widely marketed cameras after the Second World War and every young woman who had the vital statistics! Fashion photography has a huge audience and involves great pay packets today. Models are now enjoying international celebrity status and a very glamorous lifestyle. In fact, it would not be wrong to state that fashion photography is among one of the world’s most sought-after professions!
The avenues for display:
There are a number of avenues where fashion photography can be flaunted. The niche fashion advertising arena, art photography and celebrity portraiture are very paying and well appreciated. Today industry bigwigs like photo editor Clio McNicholl and agent Gloria Cappelletti agree that the industry is witnessing a new avatar! There is whole tried and tested approach and application to setting up a portfolio, effectively submitting the same to editors, the choice of the photo agency and eventually a display. In fashion photography, the most important tool is the portfolio. It helps establish a reputation in the fashion world.

Read more »

We all know the corporate world demands a certain look, but there are many women out there who would also like to have some fun! If you have specific rules to be followed at work for professional clothing, you would have no choice but to adhere to the same. In that case, color plays an important part in the way you present yourself. Although being dressed professionally does not mean an increased performance at work, nevertheless this code is particularly required in industries that have a large interaction with consumers and clients. For the classic professional clothing, you can go in for colors such as gray and black but you can mix and match it with soft pastel shades to break the monotony. Use a mix of lavenders, icy blues, soft pinks and a shade of ivory to balance the entire look. Add a stylish printed scarf to make an ultimate style statement. (A la Miranda Priestly in The Devil Wears Prada)
Well, not everybody is lucky enough to work for the stylish Runway magazine (unlucky for some girls like Andrea) and in such cases, professional clothing would mean nothing below being chic and sensual at work. Creative agencies and many fabulous fashion magazines may give you the option to pull out your little black dress and knee high boots. In that case, you don’t really have to worry, simply browse through the fashionable boutiques in the city and take your pick from some interesting cuts and fabrics that highlight the best in you.
When we talk about women’s classic professional clothing, one needs to also look at the silhouettes being used. No matter which designer may have created the ensemble, the fit is the most important part of any garment. Pick pants that fit you right and add some flirty skirts as well. Go in for that sassy fitting skirt with slits that show just a hint of leg. Team it with a fitting shirt and use minimal accessories. Maybe a classic bracelet would just complete the look. Pencil skirts are great and form an integral part of women’s classic professional clothing. Use stylish jackets and for the chilly weather, a black trench coat can help to make the ultimate style statement.

Read more »

Girls and teens want to look sharp and fashion forward. Fashion trends change every season, but there are certain basic items of girls clothes that everyone wants in their wardrobe. Key pieces can be combined to create many different looks. While denim jeans are a staple in most wardrobes, the style of jeans changes regularly. While low rise jeans with straight legs may have been popular in 2005, within a year or so a high waisted jean with wide legs may be the fashion. While each teen may choose her own style and not care about what is popular, the current trendy styles are what will be found in the stores. To know what is in fashion, either start shopping at your favorite local mall or read fashion magazines.Jeans are a great basic because they can be worn so many ways. For casual wear, add a t-shirt, sweater or plain shirt with sneakers or flat shoes. The same jeans can also be dressed up nicely with a fancy blouse or a camisole with a jacket and heels.

Read more »