Mobile is all the rage, and SMS text messaging just happens to be one of its most popular activities. Consumers, businesses, politicians - almost everyone engages in the act of texting, some when they probably shouldn’t be. Well, a couple of ambitious startup companies have taken the concept and created discussions about what could be the next big thing in marketing. It just happens to be a new hip activity known as group texting. In this article, we will take a closer look at this interesting trend and how marketers could potentially tap in.

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