The Internet has introduced a world of new business possibilities, revolutionizing the way companies operate in almost every sector. One interesting business plan made possible by the Internet is the pay-what-you-want pricing model. Although some restaurants and other establishments have experimented with pay-what-you-want ideas, the model is most widespread and effective on the internet. One of the earliest examples of such a system was the release of Radiohead’s album In Rainbows, which allowed fans to pay any amount they wanted in exchange for a digital download of the album. More recently, pay-what-you-want has become a popular way to distribute independent video games. For example, Wolfire Games distributed a number of independent, cross-platform game bundles, called Humble Bundles, on a pay-what-you-want basis.

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