Almost frequently, a Bollywood movie is made as a Hollywood adaptation and the audience rejects the notion of second-hand accounts.
As Bollywood analyst, Taran Adarsh says:
Hollywood is slowly making inroads in the Indian film market. They have gained popularity because they have started dubbing their films in multiple Indian languages.Over the years, Hindi films have turned songs and dances into a visual fiesta by shooting it on myriad locations around the globe and roping in international stars to give it a larger canvas. The movies now not only cater to domestic audience but to multiplexes and even international audience.
But even the huge publicity, as done in the case of Kabhi Alvida Naa Kehna, can’t rescue the film whose content is amiss the quality. The industry is already bearing the burnt.
Almost 45 out of 55 films that made it to the cinemas so far in 2007 have bombed, plunging revenues by 40 percent compared to the same period last year.
The audience today is turning to small budget films like Bheja Fry, Life in a Metro, Traffic Signal and Cheeni Kum in search of meaningful cinematics. The technicalities - sharp editing, superior graphics, gripping storyline have juxtaposed the song and dance ritual in the audience mindset.