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South Indian superstar Rajanikanth makes a comeback with the help of iTunes

Tuesday, June 28, 2011
After disappearing from the movie scene for a while, the South Indian artist Rajanikanth is trying to make a comeback with his latest movie Sivaji. iTunes users can now download the Sivaji mp3 tones. This should give Tamil music and movies a worldwide popularity & increase Rajanikanth’s fans well.
About the superstar Rajanikanth
Rajanikanth is popular South Indian actor in the Indian movie industry. He is a regional celebrity. When his shows are released, people get really psyched throughout India. His first role was a cancer patient in the movie Apoorva Raagangal.There are some tear-jerkers in Rajani’s acting history as well. With the latest movie Sivaji: The Boss released on June 15,2007 Rajani should be making a good come back.
Sivaji: The Boss: The plot structure
This is basically a bilingual Tamil and Telugu movie. The story is something like this: Sivaji is software architect who worked hard for many years in US and returns home. With 200 crore rupees in hand, he wants to open up a hospital along with a medical college. However, a politically influential businessman won’t let Sivaji’s dreams come true. Shaken and dominated by the bureaucratic red tape, Sivaji gets back all his money that he lost and Rajanikanth wins over his fans.
Perspectives on the AVM iTunes release
Once the Sivaji digital content were uploaded in the network, the demand for them became so high that servers started crashing.
Chief Operating officer of Hungama mobile Saleem Mobhani agrees with this:
The demand for content was so huge that our servers crashed for 37 minutes due to the overload
An interesting fact about the digital content is that it will be released in 33 countries. I think this is a great idea and it will most definitely create worldwide Tamil movie fans and most importantly it will create also help Rajanikanth become a world class actor.

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